I get it, when starting out, charging by the hour is the easiest thing to do. When I started my virtual assistant business in 2005, I checked out other VA sites, saw what they were charging, and followed suit.
I created a fancy price sheet that listed all of my services. In the left column, I grouped my services and listed a bunch of sample tasks - things like typing, spreadsheets, scanning... (lol, yes I listed scanning as a task). I even listed things I didn't like doing, like data entry and answering phone calls. In the right column, I listed my prices. I had different prices for the different types of tasks - one price for general administrative work, another price for research, and yet another price for website technical help.
It was a hot mess!
Not only would it take ME extra time to consult my pricing matrix in order to give a quote to a prospect and create my invoices, but each month, without fail, one or two clients would question the invoice. I'd spend more (unbillable) time explaining what I did, why I charged what I did, and how long it took me to do it. I can't begin to tell you how much time I wasted!
And then there was my big lightbulb moment...
"Wow! You're so fast! Is that all I owe you? It used to take my other VA twice as long."
Great. Now I was getting paid less than his old slower VA. :(
And then there was this other "retainer" client who would send me the same email around mid-month that started off like this:
CLIENT: How much time do we have left this month?
ME: You've used 7 hours.
CLIENT: I need to get some emails queued up for next week - see attached. How long will it take you to do this?
(15 unbillable minutes later...)
ME: It will take about two hours because I'll need to do a little editing prior to the formatting.
CLIENT: Well, I have another project that I also need help with before the end of the month, so I think I'll do the emails and I'll send over the other project tomorrow for you to take a look at.
Can I tell you a little secret? CLIENTS DO NOT LIKE DOING THIS... computing the ROI each and every time they send you something! And I didn't like spending unbillable time giving "how much time left" updates throughout the month.
Does this sound like your life?
Whether you are charging by the hour, using pre-paid hours, retainers, etc., I want to show you a completely new way of working with your clients that doesn't involve tracking time, clients aren't having to compute their return on investment, AND you won't be penalized for being fast.
GET READY FOR PACKAGES!
Once you move to packages, you will:
I'm Lisa Wells and I've been teaching hundreds of virtual assistants, online business managers, freelancers, and other virtual professionals just like you how to create profitable service and support packages for the last six years. If you want to get away from charging by the hour and simplify your service offerings, let me show you how in my popular Profitable Packages online training program.
A-Z blueprint for creating and implementing service and support packages that set you apart from your competitors, attracts your ideal client, and best of all, enables you to start charging based on your value and not by the hour.
HERE'S EXACTLY WHAT YOU'LL LEARN IN EACH MODULE
In Module 1, it’s all about the package planning phase and really uncovering the value you bring and how to communicate that value to the clients who will hire you.
I’ll dive more into how to find your value - many VAs really get stuck about what it is exactly they bring to the table that clients are willing to pay big money for and I walk you through this.
Module 2 is all about creating your packages. This is where we are going to get heavily into all things packages: service packages, support packages, custom packages, ala carte, add-ons, and when to use and how to use bonuses (yes, they are all separate!).
I’ll show you how you can structure your packages for maximum revenue by building in 'levels' for more profit and value.
In this module, I show you multiple ways to create your packages. No matter if you have ONE specific service or you are a Jane-of-all-trades.
Module 3 goes deep into pricing your packages. I’ll show you the best way to display these packages on your site (Yes this really matters!). And even what to do when you get a 'No'. So there’s no guesswork forevermore about how to figure out your package pricing.
Pricing presents a tough challenge for many, but I've had students double - even triple - their income!
In Module 4 (my favorite!), I go over how to transition your clients into packages, some strategies and examples that you can use so you don’t have to start from scratch.
I also teach you, and this is my favorite part, a soft-sell script that makes the new client on-boarding process a breeze. We’re going to create that entire sequence from the initial contact to what happens after they become a client so that you are not only wowing them with your organization and diligence, but you are instantly creating trust and credibility. I will show you how.
This module covers client engagement, marketing, and moving clients over to packages.
Before taking this training program I found I was all over the map in the services I offered. I quite often was requested to do things that fell outside of the agreed-upon services, and they were high-level tasks that should have been charged at a different price point. However, being the hourly worker that I was, I would just go ahead and do them at my current rate. I also could only make so much money, as there are of course only so many hours in a day. It was proving hard for me to reach my revenue goals, even with hiring subcontractors, in this regard.
With this training, I am now able to have a more steady income, no matter how the work cycle ebbs and flows (we all know how things quiet down in the summer months!). My clients and I know exactly what the monthly spend will be. And if there is more work requested that falls outside of the agreed upon service offerings, I have package rates I can quote immediately. I am being paid not only for the work I do, but for the years of experience and skill set I bring to the table, and the clients see the value of that. Because of this, I am also able to attract higher-end clients, which is what I've been focused on all along.
As a result of implementing the lessons I've learned in the course - especially by creating various packages and price points, I have on-boarded 1 new client and upgraded another to a higher package. Just by doing this, in the few weeks since the course has ended, I've added $1500.00/month to the bottom line. And I haven't even officially launched yet!
My advice for those thinking of taking this course is to DO IT! Lisa has a knack for teaching you exactly how to change your mindset, which is sometimes the biggest hurdle, and the steps needed to put the course curriculum into action to really see a shift in your bottom line. The additional revenue I've made in the 3 weeks since finishing the course has more than paid for the course already and I haven't even made a dent in the marketplace yet! Run, don't walk, and sign up for this course if you want to see an increase in revenue and be paid for your value, just not your time.
~ Stephanie Lee, Multi-VA Team Owner
Soft-Sell Script & Marketing System
This will make new client onboarding a breeze!
If you’ve ever been on a client consultation call and have no idea what to say or you find yourself attracting less than ideal clients, this system is for you!
I walk you step-by-step how to take your client through the engagement process:
$200) Included with Profitable Packages!
Private Facebook Group
Once you’re a member, you’ll get an invitation to this private group. You’ll get questions answered and the support you need.
I am determined to make this an amazing community for you and will be in there daily answering questions. It’s a great place to ask questions, brainstorm, get accountability, and get support.
$497) Included with Profitable Packages!
Raising Your Hourly Rates
There may be clients who won't fit into your packages, and for those, you definitely should increase your hourly rates (I explain why in the training program).
In this special bonus training called “Raising Your Hourly Rates, Step-by-Step Process in Asking for the Raise,” I include a sample script and literally walk you through step-by-step in how to ask for the raise!
$97) Included with Profitable Packages!
Before taking Lisa's training program, I purchased another self-study program on value-based pricing and while the program had some great information, it lacked in practical application. I was skeptical about Lisa's program and doubted it would be any different. Lisa took the time to personally assure me that I would receive great value from her program and she definitely delivered on that promise.
Lisa's dedication to her students, impeccable communication, and level of support is rare to see in the online business world. Every VA who is serious about successfully growing her business needs to take this course! Similar programs out there only teach theory but Lisa has the experience and is dedicated to helping any VA create value based packages that grow your income and attract your ideal client.
~ Alicia Castellano, Time Freedom Success
Lisa's training program came at a critical time for me. A few months prior, I had a 30% loss of income in my business when I lost 1 of my 3 largest clients. Needless to say, I was feeling a bit panicky to replace it. I had been resisting the idea of moving away from retainers because I thought that there was too much risk involved with packages. I had put a prayer out to God to show me what I needed to do to create security around my income and as the old adage goes 'when the student is ready, the teacher appears'. Within days, I received a newsletter from a fellow professional who was promoting Lisa's training. I read Lisa's sales page and the first 6 questions grabbed me and I said HELL YEAH! So I signed up and opened my mind up to new possibilities of offering VA packages.
Lisa took great care to walk us through the mind shift change and to help us fully embrace our worth and value. Mix in with that her well-thought out agenda for this training that was easy to follow and easy to keep up with and her incredible ability to laser coach on the issues we threw at her and provide savvy practical advice - this training was so filled with value that far surpassed the cost of the training. By the end of this training, I had my packages developed and the following week, I presented my new packages to my two high-end clients and they went for it - no qualms about it!
Within 5 weeks, I increased my income by 24% and I didn't even have to add back an additional client! If you are considering moving away from retainers or hourly rates and you are sick of being limited by the 'dollars for hours' trap, then you must take Lisa's training. It is well worth the investment.
~ Karen Croll, Virtually With You Virtual Support
So are you READY TO CREATE HIGHLY PROFITABLE PACKAGES and stop charging by the hour?
What I'm providing in this program is critical in helping you get away from the dollars-for-hours trap and instead create your packages based on value. You'll work with better clients, get away from tracking your time, build a solid foundation that will help you scale your business, bring in more profit, and enjoy more freedom.
The additional bonuses alone will not only set you up for success, but gives you a running start in building profitable packages.
There’s simply NO OTHER "pricing and packages" course that provides the LEVEL OF TRAINING AND SUPPORT that this program gives you!
Before taking Lisa's course, I was struggling with how to put my service and support packages together. I knew I wanted to create packages but I was stuck in all the details of what to include in them, how to price them so I would be compensated fairly and how to make them appealing and of value to potential clients.
Lisa is thoroughly knowledgeable on the topic and throughout the training she ensured that all questions were answered. She offered several options for setting up our packages depending on our individual business models. Lisa shared solutions to help overcome obstacles related to how and what to charge for packages.
With this training I am now completely organized around my support packages. I have everything laid out on my website in a comprehensible format. After an initial consultation with a prospect, it's easy for the client and I to match their needs with a suitable package. It saves me so much time in the proposal process as we can quickly select the best fit for their needs and get to work. And as a result, I'm getting paid what I'm worth for the value and results the clients who work with me receive. It's a win-win.
My advice for those thinking of taking this program is to go for it. If you're a VA struggling to create packages and you want to stop charging by the hour, get really clear on your offerings and get paid for the value you provide, then this is the program for you!
~ Jennifer Hazlett, Alternate Admin
If this speaks to you, if this is what you have been looking for or if you are drawn to this program, please get it so you can save yourself the years of frustration and huge financial investment you'd make if you just kept winging it!
To be really honest with you, as you might imagine, people come up to me All. The. Time. and want to pick my brain about using packages in their business. And very often, in that moment, they feel that nothing they do works and nothing will. And from where they are standing, that's probably true. When BAD packages happen to GOOD people, they get exhausted and want to give up. But the truth of the matter is, in most cases, you just don't know what you don't know!
This program is proven, it works, and I've trained dozens and dozens of students, just like you. If you want a solid pricing system, then take action right now and do this for yourself!
You have nothing to lose and everything to gain.
Profitable Packages comes with a 60-day 100% Satisfaction Guarantee. Apply what you learn and you’ll soon see — there’s no limit to the success you’ll be able to create.